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The Development Process of New Media in Pictures: "Don't You Know", an English Song on Douyin
New media is a rapidly growing and evolving field that has transformed the way we consume and interact with information. Its development process can be clearly seen in the popular social media app, Douyin, and its accompanying English song, "Don't You Know".
First introduced in 2016, Douyin quickly gained popularity among young Chinese users for its short-form videos and personalized algorithm-based feeds. By 2018, the app had over 500 million active users worldwide, and has since expanded to become a global phenomenon known as TikTok.
As Douyin grew in popularity, so did its impact on the music industry. Users would often create and share videos featuring popular songs, leading to a surge in streams and downloads for these songs. One such song was "Don't You Know" by Kungs, a French DJ and producer. The song first gained fame in Europe in 2016, but it wasn't until 2018, when it became a viral hit on Douyin, that it gained worldwide recognition.
"Don't You Know" became one of the most popular songs on Douyin, with users from around the world sharing videos of themselves dancing and lip-syncing to the catchy tune. The song's success on the app led to a resurgence in popularity for Kungs, who had previously been relatively unknown outside of Europe.
The development of new media, as seen through the example of Douyin and "Don't You Know", highlights the powerful influence that modern technology and social media platforms can have on the music industry. It also demonstrates how viral trends and user-generated content can shape the success of a song and elevate a relatively unknown artist to worldwide fame.
In conclusion, the development process of new media can be clearly seen through the success of Douyin and its impact on the music industry, as exemplified by the rise of "Don't You Know". As we continue to see new technological advancements and social media platforms emerge, it will be exciting to see how they further shape our experiences with music and other forms of media.
