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As we all know, Little Red Book, or Xiaohongshu in Chinese, is a very popular social media platform in China, where people can share their lifestyle, fashion, and beauty tips by posting their photos and videos. However, as an international app, it has an English name as well. In this article, we will explore some good-sounding English names for Xiaohongshu and the official English name of the app.
Firstly, let's take a look at some creative and catchy English names for Xiaohongshu that are easy to remember.
1. Red Pages - This name is a play on words, combining "Red" as the color that relates to China and "Pages" that imply cataloging and sharing of knowledge.
2. Little Red Secrets - This name emphasizes the app's core value of being a platform for sharing lifestyle secrets.
3. Scarlet Diary - This name has a poetic ring to it and reflects the concept of Xiaohongshu as a place to record daily life and memories.
4. Crimson Avenue - This name has an elegant and chic ring to it and catches attention quite easily.
Now let's move on to the official English name of Xiaohongshu. The company has chosen to use two names for its global expansion strategy, which are Luxe Digital and RED. According to Little Red Book, Luxe Digital is a more formal and professional name used for business purposes, while RED is used as a more casual and trendy name for consumer-facing interactions.
In conclusion, the English name of Xiaohongshu can be approached from different angles for a creative and effective brand strategy. Whether it's a catchy and memorable nickname, or something more formal or trendy, the name should align with the app's core values and resonate with its target audience.
